Which of the Following Forms of Communication Is the Most

question 45

Multiple Choice

Which of the following forms of communication is the most expensive?

• A) Publicity
• B) Salespeople
• C) Advertising
• D) Magazine
• E) Newspaper

---

Definitions:

Discretionary Fixed Costs

Discretionary fixed costs are fixed expenses that can be adjusted or eliminated without directly impacting the short-term productivity of the business, such as advertising or research and development costs.

High-Low Method

An accounting technique used to estimate the variable and fixed components of a company's costs, based on the highest and lowest levels of activity.

Generally Accepted Accounting Principles

A collection of commonly-followed accounting rules and standards for financial reporting.

Non-Manufacturing Costs

Expenses that are not directly related to the production of goods, including selling, general, and administrative expenses.