Michael, an Actor, Plays the Protagonist in a Sitcom

question 74

Multiple Choice

Michael, an actor, plays the protagonist in a sitcom. As per his contractual obligations, he is required to be seen drinking Fizzy Cola, a brand of soda pop, at least once in every episode. Which of the following terms best reflects this situation?

• A) Product placement
• B) Sample
• C) Rebate
• D) Public relations
• E) Personal selling

---

Definitions:

Institutionalization

The process of becoming integrated into or adapted to the functioning and structure of an institutional or organized system, often resulting in dependency or loss of personal autonomy.

Alzheimer's Patients

Individuals who are suffering from Alzheimer's disease, a progressive neurodegenerative disorder that causes memory loss and cognitive decline.

Home Caregivers

Individuals, often family members or paid professionals, who provide care for people in their own homes, especially those who are ill or disabled.

Hospitalization

The process of admitting a person into a hospital for medical care, treatment, or surgery.