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For a multi-chain's new store location, the most inappropriate communication program budget method would be
Net Operating Income
The amount of profit realized from a company's operations after subtracting operating expenses but before interest and taxes.
Price Hike
An increase in the selling price of goods or services, often due to higher costs or improved demand.
Value-Based Pricing
Setting the price of a product or service based on the perceived value it offers to customers rather than its cost of production.
Operating Cost
Expenses associated with the day-to-day functions of a business, excluding the cost of goods sold (COGS).
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