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Sentiment Mining Is a Process Whereby Retailers Can Tap into a Variety

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Sentiment mining is a process whereby retailers can tap into a variety of online chat formats to collect consumer comments and then analyze these data to identify customers' overall attitudes and preferences for products and advertising campaigns.


Definitions:

Frontal Lobe

The area at the front of each cerebral hemisphere; includes tissue crucial for many aspects of planning and controlling thoughts and behavior.

Self-Regulation

the process of managing one's thoughts, emotions, and behaviors to achieve long-term goals or adhere to social and personal standards.

Peer Influence

The effect that the attitudes, values, and behaviors of peers have on an individual’s own attitudes and behaviors.

Adolescent Behavior

Patterns of action or conduct typically observed in teenagers, often marked by searching for identity, increased independence, and social interactions.

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