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Target Uses a Shopkick App to Award Points to Customers

question 79

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Target uses a Shopkick app to award points to customers who walk around a store and scan products;they can redeem these points for various rewards.Which of the following technologies will best suit this sales promotion?


Definitions:

Information-Processing Theorist

A person who studies how humans process information, focusing on mechanisms such as perception, memory, and problem-solving.

Child Development

The physical, cognitive, social, and emotional growth that occurs from infancy through childhood and into adolescence.

Information-Processing Approach

An approach that focuses on the ways children process information about their world—how they manipulate information, monitor it, and create strategies to deal with it.

Researchers

Individuals who conduct systematic investigations to establish facts or principles or to collect information on a subject.

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