Luke Was Interested in Developing a Communication Budget for His

question 65

Multiple Choice

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning a few promotional sales and will advertise through local newspapers.With the available information,what method would be best for Luke to pursue to develop his communication program?

• A) Affordable method
• B) Objective-and-task method
• C) Percentage-of-sales method
• D) Competitive-parity method
• E) Developmental method

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Definitions:

Priming

A technique used in psychology and media studies where exposure to certain stimuli influences responses to subsequent related or unrelated stimuli.

Specific Criteria

Explicit standards or requirements set for making decisions or judgments in a particular context.

Evaluating

The process of systematically assessing something to determine its value, impact, or significance.

Fake News

Misinformation or hoaxes spread via traditional news media or online social platforms.