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Similar to the other rule-of-thumb methods,the _____ doesn't allow retailers to exploit the unique opportunities or problems they confront in a market.
Primary groups
Small, close-knit, and usually face-to-face social groups in which relationships are personal, intimate, and enduring.
Reference groups
Groups that individuals compare themselves to for the purpose of evaluating their behaviors, attitudes, and values.
Primary groups
Small social groups characterized by close, personal, and enduring relationships, such as family or close friends.
Long-term
Pertaining to a prolonged period of time, often extending beyond what is usual or expected.
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