Sentiment Mining Is a Process Whereby Retailers Can Tap into a Variety

question 28

True/False

Sentiment mining is a process whereby retailers can tap into a variety of online chat formats to collect consumer comments and then analyze these data to identify customers' overall attitudes and preferences for products and advertising campaigns.

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Definitions:

Analogy

A cognitive process of comparing two things based on their similarity in some respects, often used to explain concepts or ideas.

Comprehending

The cognitive process of understanding or making sense of texts, symbols, or situations.

Decision Making

The process(es) by which an individual selects one course of action from among alternatives.

Problem Solving

The process of finding solutions to difficult or complex issues.