Michael, an Actor, Plays the Protagonist in a Sitcom

question 74

Multiple Choice

Michael, an actor, plays the protagonist in a sitcom. As per his contractual obligations, he is required to be seen drinking Fizzy Cola, a brand of soda pop, at least once in every episode. Which of the following terms best reflects this situation?

• A) Product placement
• B) Sample
• C) Rebate
• D) Public relations
• E) Personal selling

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Definitions:

Scaling

The process of increasing or expanding the size, scope, or capabilities of something, especially in business growth and technology.

Imagining

The process of forming mental images or concepts of what is not actually present to the senses, often used in creative thinking and problem-solving.

Product Innovation

The development and introduction of new or significantly improved goods or services that add value to customers.

Commercialisation

The process of bringing a new product or service to the market, turning an invention or idea into a viable business offering.