_____ Refers to a Potential Customer's Ability to Recognize or Recall

question 24

Multiple Choice

_____ refers to a potential customer's ability to recognize or recall that the brand name is a particular type of retailer or product/service.

• A) Brand equity
• B) Brand personality
• C) Brand positioning
• D) Brand image
• E) Brand awareness

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Definitions:

Expiration Date

The specified date on which an options or futures contract becomes null and void.

ESOs

Employee Stock Options refer to the rights given to employees, included in their remuneration package, enabling them to buy shares of the company stock at a predetermined price.

Guarantee

A formal promise or assurance, typically in writing, that certain conditions will be fulfilled or that a product will meet a specified level of quality.

American Call Option

A type of options contract that gives the holder the right, but not the obligation, to buy a specific amount of a security at a specified price within a specified time period.