How Can the Use of an EDLP Strategy Increase a Retailer's

question 99

Multiple Choice

How can the use of an EDLP strategy increase a retailer's profit margin?

• A) Employees do not have to continually make price reductions
• B) EDLP increases the large variations in demand caused by frequent sales
• C) The stable prices caused by EDLP requires the use of more weekly advertising
• D) Employees provide less customer service because of the sale-stimulated numbers of people
• E) A more predictable demand increases the likelihood of stockouts

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