Instead of Relying on Rules Developed from Averages,a Retailer Can

question 53

Short Answer

Instead of relying on rules developed from averages,a retailer can benefit significantly from _______________________________________,a set of algorithms that monitors merchandise sales,promotions,competitors' actions,and other factors to determine the optimal (most profitable)price and timing for merchandising activities,especially markdowns.

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Definitions:

Personal Appeals

Messages that leverage personal connections or emotional arguments to persuade or influence the recipient's decision or opinion.

"You" Attitude

A communication approach that focuses on the audience's needs and perspectives rather than the speaker's.

Audience's Need

The specific requirements or expectations that the target audience of a communication, product, or service has.

Positive Emphasis

The practice of focusing on or highlighting the positive aspects of a situation, product, or service.