What Is the Abuse of Pay-Per-Click, Pay-Per-Call, and Pay-Per-Conversion Revenue

question 44

Multiple Choice

What is the abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser?

• A) Cyberbullying
• B) Cybervandalism
• C) Click-fraud
• D) Competitive click-fraud

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Definitions:

Six-Factor Model

A personality framework suggesting the existence of six broad dimensions of human personality traits, expanding beyond the commonly referenced Big Five model.

HEXACO

A model of personality structure that expands on the Big Five traits, including Honesty-Humility, Emotionality, eXtraversion, Agreeableness, Conscientiousness, and Openness to Experience.

16 PF

A personality test that assesses sixteen primary personality factors, based on Raymond Cattell's trait theory.

16 PF

A personality test that measures 16 primary personality factors or traits.