What Is Click-Fraud

question 33

Multiple Choice

What is click-fraud?

• A) The electronic defacing of an existing website.
• B) The abuse of pay-per-click, pay-per-call, and pay-per-conversion revenue models by repeatedly clicking on a link to increase charges or costs for the advertiser.
• C) A computer crime where a competitor or disgruntled employee increases a company's search advertising costs by repeatedly clicking on the advertiser's link.
• D) An act or object that poses a danger to assets.

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Definitions:

Comparative Advantage

The knack of entities, whether they are people, companies, or countries, to bring forth goods or services at opportunity costs that undercut those of competitors.

Opportunity Costs

Opportunity Costs represent the benefits that are foregone by choosing one option over an alternative one.

Specialization

The focus by an individual, firm, or country on producing a limited range of goods or services, often to improve efficiency and productivity.