Mark, a Sales Rep with a Large Technology Company, Is

question 101

Multiple Choice

Mark, a sales rep with a large technology company, is celebrating today because he just closed a large deal, which means a sizeable commission. Even the finance department is thrilled because Mark used ________ to review the credit history of this customer to be sure the deal would be a profitable one for the company.

• A) knowledge transfer
• B) business intelligence
• C) data processing
• D) business process information

Understand the significance of the consumer journey map in multichannel marketing.

Acknowledge the role of social media in marketing and consumer engagement.

Grasp the concept of cross-channel consumer behavior.

Understand the multichannel marketing strategy and its implementation.

---

Definitions:

McClelland's Motivation Theory

highlights the need for achievement, power, and affiliation as the key drivers of human motivation, influencing behavior in personal and professional contexts.

Need for Power

A personality trait characterized by a strong desire for influence, control, or authority over others or the environment.

Restore Equity

The act of rectifying or balancing out an unfair situation, ensuring fairness and justice in the distribution of resources or treatment.

Overpaid

Describes a situation where an individual receives compensation that is considered excessively high for the work performed or the position held.