Steve Has Convinced Top Management at His Company That They

question 51

Multiple Choice

Steve has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of his suggestion is

• A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
• B) converting all data into a quantitative format so that it can be easily manipulated.
• C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
• D) finding a way to access and integrate information from all of the different departments and divisions within the organization.

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Definitions:

Social Cognitive Theory

A theory in psychology that suggests learning occurs in a social context and can happen purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement.

Coregulation Theory

A concept in psychology that suggests a dynamic, reciprocal relationship in emotional or behavioral regulation between individuals, such as in close relationships.

Cognitive-Developmental Theory

A theory of the stages through which children's cognitive abilities develop, originally proposed by Jean Piaget, highlighting the importance of mental processes in understanding the world.

Fair-Weather Cooperation

A type of collaboration or partnership that only exists or functions well under favorable conditions, lacking support through challenges or difficulties.