Most Successful Businesses Utilize Social Media to Communicate with Customers

question 149

Multiple Choice

Most successful businesses utilize social media to communicate with customers. An important strategy for consideration is: Successfully implementing social media will

• A) provide a well-defined purpose for the customer.
• B) mostly serve as an outlet for sales promotion, for example, the distribution of coupons and deals.
• C) provide one-way communication: from the business to the customer.
• D) be socially conscious; it will inform customers of the social changes that surround them.

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Definitions:

Par Value

Par value is the face value of a bond or the stock value stated in the corporate charter, sometimes used in reference to the nominal value of securities.

Stock Split

A process initiated by a corporation to split its current stock into several shares in order to increase the shares' liquidity.

Market Price

The current price at which an asset or service can be bought or sold in the financial markets.

Dividend Per Share

The total dividends declared by a company divided by the number of outstanding shares.