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Doreen is overwhelmed by information overload. Unfortunately, in this day of technology, there is little she can do to control this problem.
Marketer-dominated Sources
Information or promotional content created and disseminated by marketers or brands, aimed at influencing consumer perceptions or behaviors.
Relational Sources
Information about products or services that comes from personal relationships, such as friends, family, or colleagues.
Public Sources
Information available from non-confidential sources, such as government publications, libraries, and the Internet, that can be accessed by the general public.
Personal Sources
Individuals or personal contacts from whom one can obtain information, advice, or support, especially relevant in decision-making processes.
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