Steve Has Convinced Top Management at His Company That They

question 51

Multiple Choice

Steve has convinced top management at his company that they can use data-mining techniques to develop new marketing strategies. One of the keys to the success of his suggestion is

• A) obtaining a powerful mainframe computer that can perform sophisticated statistical analysis on huge amounts of data.
• B) converting all data into a quantitative format so that it can be easily manipulated.
• C) outsourcing all IT functions to an outside expert that can look at the data with "fresh eyes."
• D) finding a way to access and integrate information from all of the different departments and divisions within the organization.

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Definitions:

Accompanying Figure

A visual representation, such as a chart, graph, or diagram, that is provided to support or illustrate information or data in a text.

Headwater Streams

The origins of rivers, often small tributaries or springs, crucial for the river ecosystem.

Energy Input

The total amount of energy introduced into a system, which can be through various forms such as electricity, heat, or light, necessary for the operation of processes or devices.

Nekton

Free-swimming aquatic organisms such as fish and turtles. Compare with plankton.