Lindy, a Professor, Is Attempting to Improve the Performance of Her

question 109

Multiple Choice

Lindy, a professor, is attempting to improve the performance of her students by making the course materials more learning-friendly.She rearranges the room, purchases lamps, and develops a new set of readings.Her students do, in fact, improve.If this improvement stemmed from a Hawthorne effect, then it can be best attributed to

• A) the students' knowledge that she was attempting to improve their performance.
• B) the students' feeling that Lindy's class is better than other classes..
• C) Lindy's positive attitude toward education.
• D) the effect of physical setting on academic performance.

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Definitions:

Influence Demand

The process of shaping consumer’s desire for a product or service through marketing strategies, economic factors, and social trends.

Marketing Mix

The combination of factors that a company can control to influence consumer's purchasing decisions, traditionally identified as product, price, place, and promotion.

Marketing Mix

A set of marketing tools that a firm uses to pursue its marketing objectives in the target market, traditionally identified as product, price, place, and promotion.

Four Ps

Stands for Product, Price, Place, and Promotion, which are the core elements involved in marketing a product or service.