Examlex
The management of risk is a small part of global business.
Wrong Purchase Decision
An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.
Past Experience
Refers to the knowledge or skills gained from previous involvement or exposure to events.
Cognitive Search
The process by which individuals use their mental capabilities to actively seek out and process information relevant to their needs or inquiries.
Marketer-dominated Sources
Information or promotional content created and disseminated by marketers or brands, aimed at influencing consumer perceptions or behaviors.
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