Tanner Wright Is a Manager for a McDonald's Restaurant

question 142

Multiple Choice

Tanner Wright is a manager for a McDonald's restaurant. Many of his key responsibilities include analyzing data and making key decisions for the success of his store. Tanner's store has been experiencing decreased sales for breakfast services over the past three months. Tanner is unsure why breakfast revenues are down while lunch and dinner revenues remain unchanged. Tanner believes that he can drive revenue up by implementing a few different breakfast promotions such as free coffee or hash browns with the purchase of a meal. Tanner performs an extensive analysis of how continuous changes in breakfast promotions could impact his daily revenue. What type of DSS analysis is Tanner performing?

• A) Optimization analysis
• B) Sensitivity analysis
• C) Transaction analysis
• D) Goal-seeking analysis

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Definitions:

FOB Shipping Point

A term used in shipping contracts to indicate that the buyer is responsible for the goods once they are shipped, and must pay for the shipping costs.

FOB Destination

A shipping term indicating that the seller is responsible for the goods and transportation costs until the buyer receives the items.

FOB Destination

A shipping term indicating the seller bears freight charges and retains ownership until goods are delivered to the buyer.

Freight Costs

Expenses associated with transporting goods from one place to another.