Source Documents Are the Original Transaction Records

question 93

True/False

Source documents are the original transaction records.

---

Definitions:

Selective Distribution

A type of distribution strategy that involves placing products in selected retail outlets, rather than mass marketing or exclusive distribution.

AIDA Model

A marketing framework that outlines the customer journey as Attention, Interest, Desire, and Action, guiding marketers in creating effective advertising strategies.

Potential Customers

Individuals or organizations that could become purchasers of a product or service but have not yet done so.

Product's Superiority

Product's superiority refers to the characteristics or features of a product that make it better in quality or more desirable than its competitors.