Examlex
Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.
Self-defeating Humor
A type of humor in which individuals make themselves the target of jokes, potentially lowering their own self-esteem for the sake of laughter.
Affiliative
Referring to behaviors that promote social connection, such as cooperation and building relationships.
Self-enhancing
Involves behaviors or thoughts that serve to maintain or increase an individual's self-esteem or positive self-view.
Aggressive
Pertaining to behavior or attitudes that demonstrate hostility or the intent to confront others.
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