Toby Bertram Is an Incoming Freshman at Your College

question 114

Multiple Choice

Toby Bertram is an incoming freshman at your college. Toby is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop. In an effort to save money, Toby begins a Facebook group finding other college students who need to purchase laptops. Soon, Toby's Facebook group has close to 100,000 students. Toby decides to collectively approach different computer companies to see if his group qualifies for a special discount. What business strategy is Toby using to purchase laptops?

• A) Collecting business intelligence
• B) Decreasing entry barriers
• C) Purchasing a substitute product
• D) Increasing buyer power

---

Definitions:

Attention Deficit Hyperactivity Disorder (ADHD)

A neurodevelopmental disorder characterized by excessive restlessness, inattention, and impulsive behavior.

Asperger's Disorder

A developmental disorder affecting ability to effectively socialize and communicate, now considered part of the autism spectrum disorder.

Asperger's Disorder

A disorder on the autism spectrum characterized by difficulties in social interaction and nonverbal communication, along with restricted and repetitive patterns of behavior and interests.