AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Serotonin

A neurotransmitter that plays a key role in modulating mood, anxiety, and happiness.

Agranulocytosis

A rare but serious condition involving a severe reduction in the number of granulocytes, a type of white blood cell, leading to increased vulnerability to infections.

Clozapine

A medication used primarily to treat schizophrenia, particularly in cases where other antipsychotics have failed, known for its efficacy but also potential side effects, including agranulocytosis.

Extrapyramidal Symptoms

Side effects associated with certain antipsychotic medications, characterized by involuntary movements and muscle control problems.