The Mifflin Cable Store in Buffalo Is Currently Offering a Fabulous

question 8

Multiple Choice

The Mifflin Cable store in Buffalo is currently offering a fabulous marketing strategy for potential new cable and Internet customers. Mifflin Cable offers new customers who purchase a cable and Internet package a DVR, modem, and all other necessary equipment with a two year contract. In terms of Porter's Five Forces what is Mifflin Cable attempting to achieve with this marketing strategy?

• A) Increase buyer power
• B) Increase substitute products
• C) Decrease supplier power
• D) Decrease buyer power

---

Definitions:

Sensation Seekers

Individuals who have a strong preference for novel, complex, and intense experiences and sensations, often willing to take physical, social, legal, and financial risks for such experiences.

Yerkes-Dodson Law

A theory suggesting that there is an optimal level of arousal for the best performance on a task: too little or too much arousal can decrease performance.

Drive-Reduction Theory

A theory of motivation suggesting that biological needs create internal states of tension or drives, which organisms are motivated to reduce.

Primary Drives

Basic biological needs or desires, such as hunger and thirst, that motivate behavior.