AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Government's Ability

Refers to the capacity of a government to effectively implement policies and deliver public services.

Right To Privacy

An individual's legal right to keep their personal matters and relationships confidential, protected from public scrutiny, government intrusion, and businesses.

Griswold V. Connecticut

A landmark Supreme Court case in 1965 that recognized a constitutional right to privacy, striking down laws banning the use of contraceptives by married couples.

Contraceptives

Methods or devices used to prevent pregnancy as part of sexual health and family planning.