AmazonCom Uses a Customer Profiling System Whenever a Customer Visits

question 158

Multiple Choice

Amazon.com uses a customer profiling system whenever a customer visits its website. Using this system, Amazon can offer products tailored to that particular customer's profile and buying pattern. What is Amazon using to achieve this competitive advantage?

• A) Rivalry
• B) Buyer power
• C) Product differentiation
• D) Substitute product

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Definitions:

Sales Forecasts

Predictions about the future sales performance of a company or product, based on market analysis and historical sales data, used for planning purposes.

Budget Manual

A budget manual is an organized, documented set of procedures and guidelines that an organization uses to prepare its budgets, aiming to standardize the budgeting process.

Strategic Plans

Long-term goals and objectives of an organization, along with the action plan to achieve them, focusing on overall direction and long-term growth.

Cash Budget

A financial plan that outlines expected cash inflows and outflows over a specific period, including income and expenses.