Your Boss, David Ferrell, Has Asked You to Analyze the Soft

question 191

Multiple Choice

Your boss, David Ferrell, has asked you to analyze the soft drink industry using Porter's Five Forces Model. Which of the following represents a threat of a new entrant in the soft drink industry?

• A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C) Zevia Natural Diet Soda begins selling directly over the Internet.
• D) Vitamin water, fruit juice, and coffee are all beverage options available to consumers.

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Definitions:

Product Life Cycle

A concept that describes the stages a product goes through from its introduction to the market until it is discontinued.

Pricing Constraint

Limitations or factors that influence the setting of a price for a product or service, such as cost, competition, or customer expectations.

Product Nostalgia

A sentimental longing or affection for past periods or products, often leveraged in marketing to appeal to consumers' emotions.

Newer Product

A recently introduced or updated product that offers improvements or differences compared to older versions or models.