What Is Big Data

question 99

Multiple Choice

What is big data?

• A) A document containing data organized in a table, matrix, or graphical format allowing users to easily comprehend and understand information.
• B) A collection of large complex data sets, including structured and unstructured, that cannot be analyzed using traditional database methods and tools.
• C) A view of data at a particular moment in time.
• D) A world where interconnected, Internet-enabled devices or "things" can collect and share data without human intervention.

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Definitions:

Psychographic

Relating to the study of personality, values, opinions, attitudes, interests, and lifestyles of consumers.

Fear Appeals

A marketing strategy that uses the element of fear to motivate consumers to take a particular action, such as buying a product or altering behavior.

Self-Esteem

is the perception individuals have about their value and worthiness as a person.

Humor Appeals

Advertising or marketing strategies that use humor to engage and entertain the audience, with the goal of creating a memorable connection to the product or service.