What Is a Positive or Negative Consequence for Performing or Not

question 101

Multiple Choice

What is a positive or negative consequence for performing or not performing a behavior?

• A)Intrinsic reward
• B)Extrinsic reward
• C)Cognitive behavior
• D)Reinforcement

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Definitions:

Premiums

Items offered for free or at a reduced price as an incentive to purchase a product or to reward loyal customers.

Sales Promotion Expenditures

The financial investment allocated towards marketing strategies and campaigns designed to increase immediate consumer demand and stimulate sales of a product or service.

Consumer-Oriented Sales Promotions

Marketing strategies aimed at inducing consumers directly to purchase products through methods such as coupons, discounts, and contests.

Coupons

Vouchers or codes that offer a discount or deal, used as a promotional strategy to encourage consumers to try a product or service.