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What is the horizontal component of the walking formula?
Gross Rating Points
A metric in advertising that measures the size of an audience reached by a specific media or campaign.
Impressions
The count of how many times an advertisement or digital content is displayed to users.
Lagged Effect
The delayed response or outcome resulting from an action or decision, often observed in marketing and economics.
Advertising Budget
The amount of money a business allocates for promoting its products or services through various advertising channels over a specific period.
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