When a Regular Customer Calls a Well-Known Pizza Delivery Restaurant

question 28

Multiple Choice

When a regular customer calls a well-known pizza delivery restaurant, the order-taker types in the caller's name. The computer screen shows the customer's address, phone number, directions to his or her house, his or her usual order, and the date and frequency of orders. If the customer has not ordered during a two-month period, or the average number of orders has been down, then the pizza parlor mails them a coupon of their favorite pizza. Which of the following does the pizza parlor use?

• A) Data warehouse
• B) Data scrapping
• C) Web scrapping
• D) Direct marketing
• E) Direct account management

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Definitions:

Infant Mortality Rate

The statistical measure of deaths of infants under one year old per 1,000 live births, indicating health and social conditions.

Life Expectancy

The average number of years an individual or population is expected to live, based on statistical measures considering current death rates.

Infant Mortality Rate

The rate at which infants under one year of age die in a given population per 1,000 live births in a year.

Crude Birth Rate

The number of live births per 1,000 people in a population in a given year.