Purchase Data Collected at the Point of Sale Goes into a Huge

question 36

Multiple Choice

Purchase data collected at the point of sale goes into a huge database known as a

• A) spreadsheet.
• B) computerized processing unit.
• C) electronic data interchange.
• D) database chain.
• E) data warehouse.

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Definitions:

Valid

Legally sound, binding, or justifiable; having a solid basis in logic or fact.

Self-report Inventories

Psychological assessment tools in which individuals provide subjective responses about their thoughts, feelings, behaviors, or traits.

Projective Techniques

Psychological assessment tools where subjects project their own unconscious feelings onto a stimulus, helping to uncover hidden aspects of the mind.

Personality Tests

Assessments designed to measure and evaluate an individual's character traits, behaviors, and personalities.