Which of the Following Statements Does Not Describe the Customer

question 18

Multiple Choice

Which of the following statements does not describe the customer relationship management process that retailers implement?

• A) The process begins with the collection and analysis of data about a retailer's customers and the identification of its best customers.
• B) CRM is an iterative process that turns customer data into customer loyalty and repeat-purchase behavior.
• C) Retailers concentrate on providing more value to their best customers using targeted promotions.
• D) Loyal customers share a personal bond with retailers.
• E) All of these statements describe customer relationship management.

---

Definitions:

Marketing Perspective

An approach to business focusing on understanding and satisfying the needs and wants of customers through market research and strategic promotion.

Customer Relationship Management

A strategy for managing an organization's interactions with current and future customers, using data analysis about customers' history with a company to improve business relationships.

Stockout

A situation where inventory is exhausted and items are unavailable for sale or use, often resulting in lost sales or delays.

Back Order

An order for a product that cannot be filled at the current time due to a lack of available stock, to be fulfilled once the item becomes available.