A(n) ________ Forms the Foundation for All CRM Activities

question 43

Multiple Choice

A(n) ________ forms the foundation for all CRM activities.

• A) frequent-shopper program
• B) loyalty program
• C) 1-to-1 retailing program
• D) RFM analysis
• E) data warehouse

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Definitions:

Product Placement

The practice of strategically positioning brands or products in various media outlets to increase visibility and influence consumers.

Brand Placement

The practice of integrating products or brands into entertainment content for advertising purposes.

Dynamic Ads

are digital advertisements that automatically customize content and creative elements to the individual viewer in real time, enhancing relevance and engagement.

Variable

An element, feature, or factor that is liable to vary or change; often used in research and data analysis to understand patterns and effects.