When Lana Went to Bookdreams

question 29

Multiple Choice

When Lana went to Bookdreams.com to look for books on health and wellness, she saw a personalized greeting and book recommendations. The greeting and books recommendations were based on her previous visits to the site. Which of the following best describes how Bookdreams.com knew that Lana has accessed their site?

• A) Bookdreams.com used retail analytics to create a personalized offer.
• B) The site used the 80-20 scheme to analyze her buying behavior.
• C) The site used market basket analysis to predict her buying patterns.
• D) Another retailer sold her private information to Bookdreams.com.
• E) Bookdreams.com placed cookies on her computer to identify her.

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Definitions:

Denial

The refusal to admit the truth or reality of something, often as a defense mechanism.

Perfection

The series of legal steps a secured party takes to protect its right in collateral from other creditors that want to have their debts returned through the same collateral.

Possession

The act of having or holding property in one's control; this can range from ownership of land to possession of items or goods.

Security Agreement

An agreement in which a debtor gives a secured interest to a secured party.