Which of the Following Statements Best Describes a Customer Lifetime

question 35

Multiple Choice

Which of the following statements best describes a customer lifetime value (CLV) ?

• A) CLV is the value placed upon a retailer by a consumer.
• B) CLV is a numerical value of how much a "best customer" shops.
• C) CLV is what a customer contributes to a retailer's profits over his or her entire relationship with the retailer.
• D) CLV is an assessment of how many valued customers shop with a retailer.
• E) CLV is what retailers use to rate the value of guaranteed merchandise.

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Definitions:

National Saving

The total amount of savings generated within a country, representing the difference between national income and consumption plus government spending.

Budget Resolution

A congressional agreement about total outlays, spending by major category, and expected revenues; it guides spending and revenue decisions by the many congressional committees and subcommittees.

Congressional Agreement

A consensus reached among members of the United States Congress on a legislative matter.

Outlays

Expenses incurred or amount spent for a particular purpose.