________ Help in Measuring a Customer's CLV by Using the Data

question 32

Multiple Choice

________ help in measuring a customer's CLV by using the data collected about customers.

• A) Retail analytics
• B) Risk analytics
• C) Portfolio analyses
• D) Biometrics
• E) RFM analyses

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Definitions:

Attended Stimuli

Refers to the specific stimuli that a person is consciously focusing on or paying attention to among all other possible stimuli in the environment.

Controlled Processing

The carrying out of a cognitive task with a deliberate allocation of cognitive resources. Typically, controlled processing occurs on difficult and/or unfamiliar tasks requiring attention and is under conscious control.

Routine Tasks

Repetitive and predictable activities that require minimal cognitive effort to complete.