Which of the Following Statements Is True of Frequent-Shopper Programs

question 54

Multiple Choice

Which of the following statements is True of frequent-shopper programs?

• A) They are highly beneficial for building long-term customer loyalty.
• B) The discounts offered appeal mostly to price-conscious customers.
• C) Customers are able to clearly differentiate the programs offered by different retailers.
• D) Competitive advantages gained from these programs are sustainable.
• E) Effective frequent-shopper programs are easy to develop.

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Definitions:

Community-subsidized

Refers to services or initiatives financially supported by the community or through public funding to aid those in need, often to ensure accessibility and sustainability.

Professional Groups

Organizations or associations composed of individuals engaged in a common profession, aiming to further their fields and support their members' professional interests.

Social Welfare

Organized activities or structures in society designed to support individuals in meeting their basic needs and enhancing their well-being.

National Association

An organized group at the national level that often represents people with similar interests or professions.