Although Having Information About Individual Customers Helps Retailers Provide Better

question 45

Multiple Choice

Although having information about individual customers helps retailers provide better services to consumers, consumers are concerned about

• A) price promotions.
• B) loyalty.
• C) descriptive information.
• D) privacy.
• E) data mining.

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Definitions:

Survey Method

A research technique that involves gathering data from a population or a representative part of a population, through questionnaires or interviews.

Quickly

Done with speed or in a short amount of time.

Psychosexual Development

A Freudian theory describing how personality develops in stages (oral, anal, phallic, latent, and genital) through the resolution of conflicts centered on erogenous zones.

Sigmund Freud

A founding figure in psychoanalysis known for his theories on the unconscious mind, the development of sexuality, and the Oedipus complex.