Which of the Following Statements Is True of Frequent-Shopper Programs

question 54

Multiple Choice

Which of the following statements is True of frequent-shopper programs?

• A) They are highly beneficial for building long-term customer loyalty.
• B) The discounts offered appeal mostly to price-conscious customers.
• C) Customers are able to clearly differentiate the programs offered by different retailers.
• D) Competitive advantages gained from these programs are sustainable.
• E) Effective frequent-shopper programs are easy to develop.

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Definitions:

Prevalent

Widespread or commonly occurring within a particular area or among a particular group.

Dissociative Identity Disorder

Dissociative Identity Disorder is a mental disorder characterized by the presence of two or more distinct personality states or identities within an individual, each with its own pattern of perceiving and interacting with the environment.

Psychodynamic Perspective

A psychological approach that emphasizes the influence of the unconscious mind on behavior and the importance of childhood experiences in shaping personality and behavior.

Basic Needs

Fundamental requirements for human survival and well-being, including food, water, shelter, and safety.