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In the Reaching Beyond Our Borders box, the story proves that a large multinational company can ask its employees to follow, and should expect them to follow, the same ethical standards they would practice if living and working within the U.S. borders.
Third-Degree Price Discrimination
A pricing strategy where a seller charges different prices to different consumer groups for the same product, based on their willingness to pay.
Marginal Cost Function
A mathematical expression that describes how the cost of producing one additional unit of a good or service varies with the quantity produced.
Reservation Price
The maximum amount a consumer is willing to pay for a good or service.
Elasticity of Demand
An index that determines the sensitivity of consumer demand for a product to its price change, by comparing the percent change in the amount of the good demanded with the percent change in its price.
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