Next Year, in Order to Cut Both Time and Cost

question 40

Multiple Choice

Next year, in order to cut both time and cost in getting new styles to global markets, Rhett plans to ________ a few of his designer lines. Rhett will send his designs to manufacturers in India, Bangladesh, and Turkey who will produce the eyeglasses in facilities in their respective countries. This will not only reduce the cost of labor, it will help Rhett reach regional markets in a timely manner.

• A) license
• B) contract manufacture
• C) franchise
• D) subsidize

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Definitions:

Economic Espionage

The act of using covert techniques to gather confidential economic information about competitors or economic policies.

Marketing Plan

A road map for the marketing actions of an organization for a specified future time period, such as one year or five years.

Ethical Dilemma

A situation where a person must choose between conflicting principles or values, often involving a morally challenging decision.

Consumer Bill of Rights

A set of principles and regulations designed to protect the rights of consumers, ensuring fairness and transparency in the marketplace.