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While studying abroad, Joe found that his U.S. dollars did not stretch as far as he had hoped. Every time he exchanged U.S. dollars for euros, he gave up more dollars in exchange for fewer euros. Obviously, the dollar was weak against the euro.
Direct Marketing
A form of advertising where companies communicate directly to consumers through various media, including mail, email, and telephone.
Coupons
Vouchers or codes that offer a discount or rebate on the purchase price of goods or services.
Previous Customers
Previous customers are individuals or entities that have previously purchased goods or services from a business, representing potential repeat business.
Mobile Marketing
Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.
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