When Comparing Small Businesses to Their Larger Competitors, It Is

question 16

Multiple Choice

When comparing small businesses to their larger competitors, it is clear that

• A) bigger is always better.
• B) small firms can always outperform big firms on a level playing field.
• C) small firms often can offer more personalized customer services than big firms.
• D) small firms are slower to respond to opportunities than are large firms.

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Definitions:

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem.

Concepts

Ideas that represent a class or category of objects, events, or activities.

Mental Categories

Conceptual classifications or groupings of objects, events, or individuals based on common features or properties.

Common Characteristics

refer to traits or features that are shared among individuals within a group, distinguishing them as part of the same category or type.