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An Industry Analysis for Manufacturers of a Small Personal Care

question 18

Multiple Choice

An industry analysis for manufacturers of a small personal care gadget observed the following characteristics: 1) Industry sales have grown at 15-20% per year in recent years and are expected to grow at 10-15% per year over the next three years, still well above the economic growth rate. 2) Some US manufacturers are attempting to enter fast-growing non-US markets, which remain largely unexploited. 3) Some manufacturers have created a new niche in the industry by selling directly to customers through mail order. Sales for this industry segment are growing at 40% per year. 4) The current penetration rate in the US is 60% of households and will be difficult to increase. 5) Manufacturers compete fiercely on the basis of price, and price wars within the industry are common. 6) Some manufacturers are able to develop new, unexploited niche markets in the US based on company reputation, quality and service. 7) Several manufacturers have recently merged, and it is expected that consolidation in the industry will increase. 8) New manufacturers continue to enter the market. Characteristics 4 and 5 would indicate that the industry is in the ________ stage.

Definitions:

Depersonalization

A dissociative symptom in which one experiences a sense of unreality, detachment, or being an outside observer of one’s own thoughts, feelings, bodily sensations, or actions.

Derealization

A dissociative symptom in which one has a sense of unreality or detachment with respect to objects or other people in the environment, experiencing them as unreal, dreamlike, foggy, or distorted.

Dissociative Amnesia

A dissociative disorder characterized by sudden loss of memory for important autobiographical or personal information, which is not due to a neurological or other medical condition. Characterized by a sudden onset, typically in response to a traumatic event or extremely stressful experience, and by an equally sudden return of memory.

Dissociative Disorders

Psychological problems characterized by dissociation.