Samir, the New CEO of Cloud Marketing, Has Been with the Firm

question 48

Multiple Choice

Samir, the new CEO of Cloud Marketing, has been with the firm for over 25 years. He was picked by the board to turn the 85-year-old agency around because it had lost its edge in the Internet age. To infuse new life and energy into the agency, Samir wants to bring back some old ideas that previously worked at Cloud. He plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes Cloud's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. The things that Samir wants to do are all examples of

• A) a value stabilizing plan.
• B) decentralizing authority.
• C) embedding culture.
• D) MBO.
• E) TQM.

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Definitions:

Board Of Directors

A group of elected or appointed members who jointly oversee the activities of a corporation or organization.

Par-value

The nominal or face value assigned to a share of stock by the company's charter, not necessarily reflecting its market value.

Actual Value

The true or fair market value of an asset or property, as opposed to its estimated or perceived value.

Indebtedness

A financial condition in which an individual or organization owes money to another party.