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How can culture have both positive and negative effects?
Perceptions
The way in which something is regarded, understood, or interpreted by individuals, often influencing their behavior and decisions.
Consumer Behavior
The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Buyer Behavior
The study of how individuals or groups select, purchase, use, or dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
Marketing Management
The process of planning, executing, and overseeing marketing strategies and tactics to attract, engage, and retain customers.
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