Salon Products Recently Introduced a New All-Natural Shampoo

question 68

Multiple Choice

Salon Products recently introduced a new all-natural shampoo. Logan, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Logan should

• A) step down as director.
• B) fire and replace the team lead as an example to others.
• C) foster an innovative culture and climate that permits experimentation, risk taking, and failure.
• D) ignore the product failure.
• E) demote the team leader.

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Definitions:

Lifetime Warranty

A guarantee provided by a manufacturer or seller that a product will be repaired or replaced for free for the duration of the product's life.

Consumer Orientation

Business philosophy that focuses first on determining unmet consumer wants and needs and then designing products to satisfy those needs.

Work Ethics

A set of values based on discipline and hard work, guiding how individuals perform their job duties and responsibilities.

Capital Expenditure

Capital expenditure, or CapEx, involves funds used by a company to acquire, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.